People, Places, Things
Sam Jacob Studio for architecture and design
is a collaborative practice that makes
buildings, places, strategies and objects.

+44 207 251 6735
info@samjacob.com

The Horror Show

The Horror Show! was a landmark exhibition at Somerset House inviting visitors to journey to the underbelly of Britain’s cultural psyche and look beyond horror as a genre, instead taking it as a reaction to our most troubling times.

Featuring over 200 artworks and culturally significant artefacts from some of our country’s most provocative artists, the exhibition presented an alternative perspective on the last five decades of modern British history in three acts: Monster, Ghost and Witch.

The design manifested moods and modes evoking each section, using colour, material and lighting to vary the visitors journey through the show.

Graphics and 2D design by Barnbrook Studio. Co-curated by Iain Forsyth & Jane Pollard and Claire Catterall, who also conceived the idea.